Audience Research (Secondary Research)

This image shows the number of subscribers each artist within the music industry has, 19/10/2015.

These figures will have an affect on our audience, as the majority of the top subscribers in the music industry are pop genre based. In the “Top 100” subscribed music channels, the only “alternative” music channel that is included in this is “Linkin Park” at number 38. This could directly affect our audience base as it shows that YouTube have quite a niché market when it comes to rock music.This could affect our audience as the statistics gives a clear indication that our genre of music will not be as popular as the pop-based artists. Statistics show here that the pop genre is approximately double more popular than rock music. For example, this website shows that Rihanna is the most subscribed youtube channel for music. Earning 6,740 more subscribers within the past 24 hours, whereas Linkin Park earning 3,141 subscribers in the past 24 hours; roughly half than what Rihanna has gained. This also is a positive as with rock not being as mainstream it will mean we can find a target audience's much easy with it being such a niché group of people. This will mean are audiences will be in small amounts but easy to measure and get audiences views.

It also shows that the majority of the channels in the Top 10 are Vevo channels. Vevo is a multinational video hosting service owned and operated by a joint venture of Universal Music Group (UMG), Google, Sony Music Entertainment (SME), and Abu Dhabi Media, and based in New York City. Launched on December 8, 2009, Vevo hosts videos syndicated across the web, with Google and Vevo sharing the advertising revenue. Vevo offers music videos from two of the "big three" major record labels, UMG and SME.

This shows the most viewed rock music videos on Youtube, which is mostly shown to be Linkin Park.

Overall, I have found out who the majority of our audience listen to, and so I can be influenced by these bands by using similar shots and filming styles in order to connect to my audience more to keep them intrigued and interested. So to help with the production of my work, I will look at these types of artists and their music videos and look at how these have been filmed, and then use certain shots/styles for my music video, as I now know the kinds of elements my audience are interested in.