Evaluation Question 4 - How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation Question 3 - What have you learned from your audience feedback?

Evaluation Question 2 - How effective is the combination of your main and ancillary tasks?

Evaluation Question 2 - How effective is the combination of your main product and ancillary texts?

For our main task, we set out to create a grungy looking music video for our chosen local band, Grind. For our ancillary tasks, we set out to create a poster and digipak in order to help promote our main task. I feel that we achieved what we set out to do as our tasks all linked very well and by looking at our audience feedback (question 3), this also supports my point that I feel this was successful.

I feel my ancillary tasks promote my main task successfully as I aimed to make all of my tasks similar, in order to make it easier to promote the band so the audience could get a feel for the band and their genre. Due to wanting our target audience to get a feel for what the band are about, we aimed to ensure that the ancillary tasks linked in with the genre to ensure that they too were grungy looking, which we did by using the same colour scheme all the way through of blacks and greys. We also used the same scratchy effect for the photos we used for both the poster and the digipak. We used similar photos for the ancillary tasks as to how the band appeared, so that all of the tasks linked in together. We aimed to make sure the ancillary tasks appealed to our audience so that it helped promote the main task easier.

Our products use cross media promotion opportunities mostly in my ancillary tasks. On our poster, we have included links to websites such as Youtube and Sound Cloud which make it more accessible to our audience. Therefore it is made very clear that my ancillary tasks promote my main task, although I feel that I could have added more in the digipak to promote this, perhaps by adding links in inside of the digipak.
Although at the end of our music video, we didn't include a promotion to persuade our audience to buy the CD (digipak) which if I were to do this again, is something I would include.

There is definitely a clear house style/brand identity across our products as we have kept the continuous repetition of the band's logo, colour scheme and images of the band. We used these similar codes and conventions so that the band become easily identifiable to the audience. We used all of these elements to ensure that it made it obvious that all of our products are linked with the same factors.
We simply used the already created 'Grind' logo, and we created other titles by using DaFont.com. We ended up choosing Slave Only Dreams to be King. We chose this specific fonts as we felt it linked in with grunge as a genre, as it was similarly presented as the 'Grind' logo, so it was a font which fit fairlywell. It linked in with the genre grunge, which was presented through the saturated editing, fast paced editing and dark mise-en-scene.

Evaluation Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Audience Feedback

This is our audience feedback in order to help us answer evaluation question 3. Here we gained an insight on our strengths and weaknesses for our main task and our ancillary tasks.

Evaluation Questions

Poster and Digipak Process - Font and Colour Tests

In order to find some possible fonts to use for our digipak, we looked at the website 'Dafont.com'. As the overall theme of the band is very grunge like, we looked at the Distorted section to find lots of possible fonts we could use. We typed in "Unnamed" in the search bar to see what it would look like. We decided on "Slave Only Dreams To Be King" as this font worked well with the font of the band's logo, and so I thought this linked well.

We then looked at different colour tests we could use. For the poster, we included the 'Grind' logo again at the top, to keep the regular pattern of the band's name. We tried different colours for this to see if it would look better if we made the colouring a little different. We tried this with the colour white, only to find that it stood out a little too much and made the poster look a lot more brighter. I found that this took away the constant theme of dark colours and found it didn't really fit in, so it looked a lot more professional to keep it black and keep it looking darker.

Digipak Creation Process

For this process, we used a simple editing app 'Fotor', and took the original images taken on a Canon Camera, and used the effect 'Scratched', in order to help brighten up the image and add a scratchy effect to the image. By using the Canon camera, we were able to get the band member into focus, and we then blurred the image of the background of the dock just to give it a blurred background. This is the before and after photo:

We then continued this trend of 'Scratched' images across the three band members in order to keep up the theme of the band, for the poster as well as the digipak. We then used the same app, "Fotor", in order to create the layout of the digipak. We put the three photos of the band together and the logo together in a collage.

After we created the layout of the digipak, we then put the collage image into Adobe Photoshop, extended the image and added some custom font from "Dafont.com". We used the font 'Slave Only Dreams to be King' as it looked very grunge like over the other fonts we looked at. From there we then added links to the bands Facebook Page, Soundcloud and Official Music Video in order for the audience to find their music easier.

Ancillary Task, Poster (Final Draft)

We decided to go for our second idea by taking close ups of the band members separately and adding the band's logo. We have also included Facebook, Youtube and Soundcloud links.

Feedback

This is the feedback we have gained for our music video and first draft of our poster. The feedback is mostly positive in regards to our music video (look at Feedback for our first draft of our music video). We have yet to finish our digipak, therefore so far we have no feedback for this. However for our poster for improvements, I think we are going to re-shoot photos as the photos we currently have are not that clear. I also think that because of this, we are going to go through with our backup plan of taking pictures of the band separately, as taking pictures of the band themselves will probably work better in helping to promote the band.

Ancillary Task, Digipak (First Draft)

This is our first draft for our digipak.

The back of the digipak:

 The digipak CD:

 The front cover:

 The inside of the digipak:

 The spine of the digipak:

Ancillary Task, Poster (First Draft)

This is our first draft for our poster, promoting the band Grind.